Social media is constantly evolving, and staying on top of the latest trends is essential for businesses and creators alike. As we enter 2025, it’s time to take stock of what’s in and what’s out and how to optimize your strategy to stay ahead of the curve. Here’s this year’s definitive “In and Out” list for social media trends.
What’s In for 2025
1. Photo Dumps
The curated, overly polished feeds of the past are being replaced by photo dumps—casual, unfiltered collections of images that tell a story. These give audiences a glimpse into authentic, relatable moments and align with social media’s ongoing push for authenticity.
2. User-Generated Content (UGC)
UGC remains a powerhouse for brands. From customer testimonials to organic product mentions, authentic content users create builds trust and fosters community. In 2025, more brands will leverage UGC in creative ways, including campaigns, contests, and product reviews.
3. Lifestyle Content and Unfiltered Moments
Audiences crave authenticity, and lifestyle content showcasing real, unpolished moments is thriving. Brands that embrace behind-the-scenes glimpses or everyday use of their products in relatable contexts are seeing increased engagement.
4. Short-Form Videos
Reels, TikTok, and YouTube Shorts are still dominating. Quick, engaging, and easy to consume, short-form videos grab attention faster and hold it longer than traditional formats. Short videos are a must-have in your content strategy, whether it’s tutorials, entertaining skits, or educational snippets.
What’s Out for 2025
1. Infographics That Don’t Engage
Infographics that fail to resonate with audiences or are overly text-heavy are losing their appeal. In a sea of endless scrolling, people prefer quick, digestible visuals over lengthy diagrams. To remain relevant, infographics need to be visually striking and concise.
2. Over-Hashtagging
Using 20+ hashtags in the hope of reaching a wider audience? That strategy is out. Algorithms now prioritize relevance over volume, meaning your hashtags must be targeted and purposeful. A few well-chosen hashtags are far more effective than a laundry list.
3. Long-Form, Hyper-Detailed Videos
Gone are the days of 10-minute product demos or lengthy monologues. Attention spans are shorter, and audiences prefer quick hits of information. If long-form content is necessary, ensure its segmented or supplemented with engaging visuals.
How to Adapt to These Trends
To stay competitive in 2025, businesses and creators should focus on producing authentic, value-driven content. Emphasize storytelling and real-life moments, experiment with short-form videos, and prioritize engagement over perfection. Avoid outdated tactics that no longer resonate with audiences, such as overusing hashtags or posting overly polished infographics.
Embrace the New Year with Confidence
Social media success in 2025 is about adapting to what audiences truly want: connection, authenticity, and quick, engaging content. By aligning your strategy with these trends, your brand can strengthen its online presence and foster deeper relationships with its audience.
Are you looking to revamp your social media strategy? Contact Marketing Business Solutions today for expert guidance on navigating the latest trends and growing your brand!
