Greater Newark Conservancy

The Greater Newark Conservancy enlisted MBS for a full-scale marketing overhaul, entrusting us with revitalizing both their digital and print presence.

MBS redesigned the Greater Newark Conservancy website to create a modern, user-friendly platform that reflects their vibrant community programs and educational initiatives. The new site features intuitive navigation, engaging visuals, and a streamlined layout that guides visitors to learn more about programs, volunteer opportunities, and ways to get involved.

Our maintenance plan includes regular updates, uptime monitoring, and performance testing to guarantee a seamless user experience. SEO efforts focus on improving metadata, optimizing content, and strengthening the site’s overall structure to increase organic visibility.

This long-term strategy continues to boost the Conservancy’s search rankings, enhance discoverability, and connect more residents with their programs and resources.

To authentically capture the Conservancy’s mission and community impact, MBS coordinated a series of professional photo shoots showcasing their urban farms, staff, volunteers, and educational programs in action. These images highlight the vibrancy of their community, the dedication of their team, and the hands-on learning that defines their initiatives. 

MBS produced a range of professional video content to further amplify the Conservancy’s story and connect emotionally with their audience. These videos feature community events, program highlights, and interviews with staff and volunteers, offering an inside look at the organization’s impact throughout Newark and beyond.

Our partnership began with a strategic revamp of the Conservancy’s Instagram and Facebook platforms. MBS implemented structured content calendars, cohesive branding, and storytelling-based posts that highlight community programs, sustainability efforts, and partnerships.

This intentional approach strengthened engagement, improved consistency, and positioned the Conservancy as a leader in urban sustainability and community wellness.

To complement the Conservancy’s digital transformation, MBS designed a collection of cohesive print materials that reflect the organization’s updated branding and visual identity. These include brochures, informational handouts, and the Conservancy’s yearly holiday cards, all designed to strengthen community connections and donor engagement. Each piece aligns seamlessly with their online branding, creating a unified message across every touchpoint — from print to digital — while celebrating the Conservancy’s impact and community partnerships throughout the year.