BHAVA Therapy Group
BHAVA Therapy Group approached MBS with a specific goal: to boost sign-ups for their continuing education programs. To help them achieve this, we designed a multi-pronged strategy consisting of 5-7 monthly email campaigns, thrice-weekly social media posts on Facebook, Instagram, and LinkedIn, monthly blogs, and Google advertisements with corresponding landing pages. We also undertook a rebranding initiative to enhance their visual presence, thus fostering a stronger connection with potential enrollees.
Email Campaigns
At MBS, we recognized the potential of email marketing in reaching BHAVA Therapy Group's target audience. Our approach involved designing engaging email campaigns that not only delivered key information about their continuing education programs but also sparked interest and action. By segmenting their audience and tailoring messages to specific groups, we were able to achieve higher engagement and conversion rates.
Social Media
Understanding the importance of a strong social media presence, we implemented a strategic content plan for BHAVA Therapy Group, focusing on platforms like Facebook, Instagram, and LinkedIn. Our content aimed to inform, inspire, and engage potential participants through insightful posts about the therapy field, interactive discussions, and highlights of the educational programs available.
Landing Pages
To enhance user engagement and gather valuable insights, we created specialized landing pages for resources and feedback for BHAVA Therapy Group. These pages were carefully crafted to provide easy access to a wealth of educational materials, encouraging continuous learning and interaction. A course feedback landing page, in particular, was designed to collect input from participants and visitors, fostering a two-way communication channel that has been instrumental in shaping future programs and content.
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