CASE STUDY
Challenges and Solutions

The New Jersey Landscape Contractors Association (NJLCA), a statewide organization dedicated to supporting and promoting professionals in the green industry, partnered with MBS to enhance their digital presence and community engagement.

With an active calendar of expos, networking events, and educational programs, NJLCA needed consistent, high-quality social media content to showcase member achievements, highlight events, and strengthen their connection with industry partners. MBS was brought on to develop a cohesive content strategy—combining professional photography, event videography, and curated social posts that reflect the association’s leadership, growth, and vibrant community.

Photography

Our photography team captured dynamic imagery at NJLCA’s annual trade shows, educational sessions, and member networking events. The visuals showcase the expertise, passion, and professionalism of New Jersey’s landscaping community.

These images are now used across NJLCA’s digital platforms, newsletters, and promotional materials, providing a consistent and polished look that reinforces the association’s credibility and industry leadership.

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Videography

MBS produced engaging video content for both event and social use, including highlight reels, member interviews, and educational snippets. These videos bring NJLCA’s story to life—capturing the excitement of large-scale events, the impact of member collaboration, and the value of professional development within the industry.

The video content has helped expand NJLCA’s digital reach, making their events more visible and accessible to members, potential sponsors, and the broader landscaping community.

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Social Media

MBS implemented a structured social media plan designed to amplify NJLCA’s voice and visibility within the landscaping and green industry. Through curated monthly content calendars, event coverage, and storytelling-driven posts, we highlighted association milestones, member spotlights, and community initiatives.

Our approach combined educational, promotional, and event-based content—building recognition for NJLCA’s mission while fostering stronger engagement among members, sponsors, and followers across Instagram, Facebook, and LinkedIn.

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