One of the biggest shifts in digital marketing over the past few years has been the rise of video. Businesses regularly ask, “Is video really worth the investment?” The answer is clear: video marketing is now one of the most effective ways to connect with your audience, strengthen your brand, and drive results.
The way people consume content is changing. Attention spans are shorter, and audiences crave information that’s engaging and easy to digest. Video is the perfect medium to deliver your message quickly and memorably, making it a powerful tool for businesses in every industry.
Why Video Marketing Matters More Than Ever
Video marketing isn’t just a trend—it’s backed by data. According to a 2026 HubSpot report, 91% of businesses now use video as a marketing tool, up from 86% two years ago. Even more telling, 87% of marketers say video delivers a positive ROI, and 78% report that video directly increases sales.
Consumers also prefer video: people retain 95% of a message when they see it in a video, compared to only 10% when reading it as text. This makes video one of the most effective ways to make a lasting impression.
Platforms like YouTube, TikTok, Instagram Reels, and LinkedIn continue to see record engagement, making them a must-have for brands that want to stay relevant. Mobile video viewing is also at an all-time high, with over 70% of all online videos now watched on smartphones.
Latest Video Marketing Strategies for 2026
So, how can your business make the most of video marketing this year? Here are some of the top strategies to consider:
- Short-Form Content: Short, punchy videos (think TikTok and Reels) make it easy to get your point across fast. Focus on sharing your core message in less than a minute to maximize engagement.
- Live Streaming: Going live builds trust and allows real-time interaction with your audience. Host Q&As, product launches, or behind-the-scenes tours to create authentic connections.
- Personalized Content: Thanks to better technology, it’s now possible to personalize videos for different customer groups—helping your message resonate and convert.
- Educational Videos: People love content that helps them solve problems or learn something new. How-to videos, tutorials, and product demos can position your business as a trusted resource.
- Shoppable Videos: Make it easy for viewers to take action by adding clickable links or purchase buttons directly inside your videos.
- SEO Optimization: Don’t forget to optimize your videos for search. Use relevant keywords in your video titles, descriptions, and captions—Google is showing more video results than ever before.
How MBS Can Help Your Brand Succeed with Video
The strongest marketing strategies are built for the long haul. At Marketing Business Solutions (MBS), we help businesses create video marketing plans that combine creativity, strategy, and the latest technology. Whether you need help with planning, production, or getting your videos in front of the right audience, our team is here to support your goals every step of the way.
Ready to get started? Contact MBS today and let’s talk about how videos can help your business grow—one view at a time.
