Video marketing uses video to explain products, introduce a business and answer customer questions. Whether it is worth the investment depends on your audience, goals, production costs and measured results.
Start with the information your audience needs before making a decision. A product demonstration, customer interview or virtual tour can show details that are difficult to explain in text alone.
Why Video Marketing Matters More Than Ever
In Wyzowl’s 2026 video marketing survey, 91% of businesses reported using video. Among video marketers, 82% reported a good return on investment and 83% said video had directly increased sales. The study surveyed 266 marketers and consumers in late 2025. These are self-reported survey findings, not guaranteed outcomes or MBS client results.
Choose a format that answers a specific customer question. Demonstrations can explain how a product works, while interviews and virtual tours can introduce the people and places behind a business. Measure the response rather than assuming one format will work for every audience.
Select distribution channels based on where your audience spends time. Use readable captions and mobile-friendly framing, then test different video lengths and messages against your campaign goal.
Latest Video Marketing Strategies for 2026
So, how can your business make the most of video marketing this year? Here are some of the top strategies to consider:
- Short-Form Content: Short, punchy videos (think TikTok and Reels) make it easy to get your point across fast. Focus on sharing your core message in less than a minute to maximize engagement.
- Live Streaming: Going live builds trust and allows real-time interaction with your audience. Host Q&As, product launches, or behind-the-scenes tours to create authentic connections.
- Personalized Content: Thanks to better technology, it’s now possible to personalize videos for different customer groups—helping your message resonate and convert.
- Educational Videos: People love content that helps them solve problems or learn something new. How-to videos, tutorials, and product demos can position your business as a trusted resource.
- Shoppable Videos: Make it easy for viewers to take action by adding clickable links or purchase buttons directly inside your videos.
- SEO Optimization: Don’t forget to optimize your videos for search. Use relevant keywords in your video titles, descriptions, and captions—Google is showing more video results than ever before.
How MBS Can Help Your Brand Succeed with Video
Explore MBS’s business photography and videography services for product imagery, corporate headshots, event coverage and videos. Review the project examples, then contact our team to discuss your audience, message and intended use.
Ready to get started? Contact MBS today and let’s talk about how videos can help your business grow—one view at a time.
