Using videos on social media is an effective technique that marketers use to promote businesses and reach audiences. Business videography can personify and humanize your business, showing your audience what your company is all about. There are various types of videos that you’ll want to integrate into your social media marketing strategy.

• Reels: One of the most important types of videos to integrate into your social media strategy are Instagram Reels. Instagram Reels are videos, similar to those on TikTok, that can be up to 60 seconds long. Since Reels are heavily featured on the Instagram explore page, your business can reach new audiences that don’t currently follow your account. Using trending audios in your Reels is a great way to get discovered.

• Testimonials: Prospects love to hear how current customers feel about their experience with a company. Consumers trust companies more when they release testimonial videos from their customers. A testimonial video can be a quick sit-down with one of your customers, asking them questions about their experience with your products, services, and customer support. These videos are a great way to give social media users more insight into how your business operates and the benefits they would get from your organization.

• Interviews: Informative interview-style videos with executives or employees can be beneficial to integrate into your social media marketing strategy. These videos can give consumers insights into the business and its values and help form a connection. Hearing straight from employees illustrates the passion and knowledge the company has.

• Event Videos: Videos are a great way to showcase an event that you held or attended. Unlike a still photograph, an event video can express the excitement surrounding the event and make your audience on social platforms wish they were there. Although your event might be a few hours long, it is crucial to share the most exciting parts you captured. Gathering the most intriguing footage into a few shorter videos will keep your audience interested.

• Tutorials/How-To Videos: Tutorial videos are one of the best ways to show off your products or services while engaging social media users. Tutorial or how-to videos highlight key product features to entice buyers. These types of videos should be educational yet entertaining, while less sales-oriented than an advertisement. They need to be thorough enough to demonstrate every step but still short enough to keep the audience engaged.

At Marketing Business Solutions, we provide businesses with video production services to help them reach new audiences and engage consumers. Our team will take care of everything from concept and scriptwriting to shooting and editing. Contact us to see how the Marketing Business Solutions team can transform your company’s social media strategy with cutting-edge videography!